Tips for more successful & relaxed business networking



Heidi Butzine

Heidi Butzine is Owner & Co-Captain of Social Workplace. She is also Chief Marketing Strategist & Owner of digital marketing agency, Localista Media. With over 25 years of career experience, she’s worn all the hats in running a company from start-up to selling her business to a Fortune 500 company for nearly $20 million. She’s a best-selling author and speaks to industry and professional organizations about local marketing. 

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Social Workplace is a coworking, office and meeting space offering flexible work space based in the heart of the South Bay of Los Angeles. With access to onsite business mentorship, if you’re looking for flexible office space and want to be part of a growing community of fun business people who’ve been down the road of startups and also starting new side hustles, come by for a tour at Social Workplace and check out the space!

Tips for more successful & relaxed business networking

For some of us, business networking can be agonizing.

Sure you need to make the best use of your time, but networking is a lot more fun when you can approach it in a more relaxed state.

Learning from others what works and what doesn’t work, here are some Do’s and Don’ts of business networking.


  • Have fun. Networking should be about enjoying time together and not thinking “too much” about work.
  • Enjoy the moment and view a new contact as a happy by-product from the event.
  • Ask questions of others. People like to talk about themselves and will trust you when you actually get to know them.
  • Practice saying what you do in a sound-bite. If you have a chance to bring it up in conversation, be concise and allow others to ask questions.


  • Be in people’s faces. Networking is nuanced. Read the room and conversations to see when to bring up business or other interests.
  • Attend an event just to push an agenda to a disinterested crowd. People will remember you for all the wrong reasons.
  • Disrupt conversations just to crow-bar your business card into the hands of strangers. Have a conversation first and offer or be asked for your card.
  • Be a time-hog. Don’t go over your allotted time for self-intros. Respect others as they’ve respected you. Once your time is up, wrap it up. Don’t be “that” person who has to be cut off.

Want to practice your business networking skills in a fun & relaxed environment?

Come join us at our Social Hour every month for Thirsty Third Thursdays at Social Workplace.