eWomen Network Luncheon – Using Stories to Gain Confidence, Inspire Action, and Sell More (featuring Michele Gunderson)

MIchele Gunderson 1

Most entrepreneurs know that we need good stories for business: client testimonials, speaker biographies, and sales pitches are all stories. We fear the poorly-told story, the glazed look when we tell people what we do at networking events. We long to captivate people with what we have to say, and we run from presentations that bore us. At some level, we know that it’s all about story.

What most entrepreneurs do NOT know is how to tap into the secret power of story to connect with their ideal clients, create powerful presentations, and have people clamoring to join their tribe.  Even when you’re simply “presenting the facts”, when you incorporate story, you impact the bottom line.

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